In an effort to increase the presence of the Cottage Life brand on social platforms, I worked to digitally showcase the covers of the newly released issues. Using the print version as a starting point, I enhanced the digital covers with animation techniques and exported them as GIFs. The animated covers needed to remain visually similar to the print covers at first glance, so that they’d be easily identifiable to readers; however the motion design added a touch of whimsy, delight, and reveal that could only be accomplished through a digital medium. The animated covers were posted on Instagram, Facebook, and Twitter, and invigorated the CL brand’s social campaign.
Knowledge: Motion Graphic Design, Social Media & Digital Assets Design
Programs: Adobe Photoshop, Adobe Premiere, Adobe After Effects
Social Media Platforms: Instagram, Facebook
Details: Social media animated covers completed for Cottage Life Magazine