With the goal of attracting readers of various audiences to the website and increasing viewer traffic, Cottage Life publishes three newsletters electronically; a weekly, known as Dockside, and two bi-weekly newsletters called The Great Outdoors and Dockside DIY. As a subscriber to all three enewsletters, I realized that the Mailchimp layout used currently should be updated to better reflect the award-winning design and photography featured in the print magazine. Starting with the Dockside newsletter, I used layout design within the context of a wireframe to better organize imagery, ads, buttons, etc. Another goal of the enewsletters is to bring in more paid subscribers. I embraced user experience design concepts to make it easier for the reader to subscribe based on the provided free content and call-to-action buttons.
Knowledge: User Experience Design, Layout Design, Email Design, Wireframing
Programs: Adobe Illustrator, Adobe Photoshop
Details: Concept work to help curate the digital content in a manner that is representative of the Cottage Life brand and magazine